Update 2025.09 launches on Monday, September 29th, 2025. Services may be unavailable for up to three hours while we complete the update. We will notify all users when services are back online. We hope to have services back online sooner, but we would like to manage your expectations should we run into any issues.
The maintenance window start times are as follows:
| Time Zone | Start |
| LONDON | 8 pm, 29th September 2025 |
| NEW YORK | 3 pm, 29th September 2025 |
| LOS ANGELES | 12 pm, 29th September 2025 |
| SYDNEY | 5 am, 30th September 2025 |
This update brings a powerful feature to Vision: Revenue Models. Helping you to uncover growth opportunities like never before.
From September 29th, Vision will present the £/$ revenue potential in any area you’re looking to grow. By integrating your sales and customer location data, Vision will connect the dots between your potential customers, existing marketing channels, and real market performance; all in a single, intuitive view.
Alongside this new feature, you will now be able to easily export locations from within an area/territory whether that’s schools, nurseries, health sector locations or any of your own data.
Global automated enquiry allocation is upon us. This update adds geocoding addresses as part of the Find Your Nearest (FYN) API, so we're your one-stop shop for global automated enquiry allocation! Furthermore, geocoding addresses is also available for the Create API; pass us an address, and we'll do the rest.
Lastly, we will also be refreshing the UK data packs and US/Canada business count attributes.
Revenue models allow you to quickly and easily see how an area/territory is performing, and whether it has maximised its potential or still has opportunities to be seized.
It’s based upon these main parameters:
Customer count. This identifies the number of existing customers that you have in an area. It can reference plotted customer locations or a demographic attribute.
Revenue or sales. This provides the revenue or sales for the customers who have been provided. Again, it can reference plotted customer locations or a demographic attribute.
Potential customers. This is a demographic attribute that best describes your customers’ primary characteristic, e.g. a particular age group or household type.
Average customer value. This can be drawn from your customer locations, or you can enter your own figure.
Market penetration. This is the percentage of your potential customers that you expect to work with in an area.
We recommend bringing in your customer data to benefit from our revenue models fully. It enables you to be data-driven in analysing a territory/area and its potential.
We’re excited to announce that this update introduces the ability to easily export locations from within an area/territory, whether that’s schools, nurseries, health sector locations or any of your own data.
You can either do this from the Locations tab or the Actions tab for the area that you wish to download the locations for.
This update adds geocoding addresses as part of the Find Your Nearest (FYN) API. No matter what country(s) you subscribe to, you can now automate your enquiry allocation and take advantage of the huge savings in time, cost and hassle! Ensure all enquiries are dealt with instantly and professionally, providing top-notch customer service.
Furthermore, geocoding addresses is also available for the Create Locations API; pass us an address, and we'll do the rest.
UK
The usual datasets are being updated. These include:
• UK Health Sector Locations
• Buzz Education School and Nursery Locations
• Market Location Business Counts
Furthermore, we’re adding some new attributes for the Buzz Education School and Nursery locations. These will include information on the Ofsted ratings for Nurseries and the percentage of free school meals for schools.
USA and Canada
We’re updating the Data Axle business counts banded by employee size for both countries. Additionally, we’re including the business counts banded by sales volume for the USA in this release.
We’d love to hear from you, so if you have any ideas, suggestions, or would like to leave us some feedback, please get in touch with us 😊.