April 14, 2013

Atlas Mapping, Brand Partners of the British Franchise Association (bfa) have today re-launched their website.

The new website brings a fresh, ultra-modern look to the brand with improved navigation to its users - enabling them to find what they want more easily. The content within each page has been designed to help readers better understand the benefits of franchise territory mapping and franchise territory management in their business. Additionally, a dedicated version of the website is available for users on a mobile phone to improve navigation on today’s touchscreen smartphones and bring easier access to the wealth of information on the go.

Jon Bellamy, Managing Director of Atlas Mapping said, “The investment in a company’s website is of paramount importance to any business. At Atlas Mapping, we like to practice what we preach - the adoption of the latest technologies to bring real benefit to a business and its customers. Our customers can now find what they are looking for even quicker than before, and the content is written using the simplest possible terminology to ensure the message is received by the reader. This helps franchisors to make an educated decision in using a professional supplier rather than taking an in-house approach, which our experience, and that of our clients, has proven will benefit their business.”

Stuart Lee, Sales & Marketing Director of Atlas Mapping continued, “Atlas Mapping truly understands the value of franchise territory mapping in ethical franchising. Being able to categorically define the commercial opportunity to each franchise candidate - using the most accurate data available - and to benchmark performance against similar territories demonstrates a franchisors investment in their franchisee’s success, and reduces chance of failure. Furthermore, embedding this within the latest technologies brings a whole new level of professionalism to franchise recruitment, management and franchisee support. Atlas Mapping’s new website helps franchisors to better understand this”.