Points of Interest Searching

With this update, you can find your competitors, potential customers, or even your next potential venue using our new Points of Interest (POI) feature. Search via a selection of categories and/or free text and then display them as individual pins on the map. Furthermore, they will appear as demographics against your Postcodes, ZCTAs, and territories. Further...Furthermore, you will also be able to export a list of the POIs within your territories.

Whether you want to see a range of businesses within categories such as “Restaurants” or “Electronics Stores” or for specific brands within them, such as “Nandos” or “CeX”, Vision's new POI searching can give you precisely what you need. This allows you to factor potential locations and complementary or competitive businesses into your territory decisions.

How does it work?

You can search for relevant Points of Interest via a selection of over 1,200 categories, such as, Amusement Park, Performing Arts Venue, Real Estate Agency, Coffee Shop, Restaurant, Optometrist, Car Dealerships and lots more. Or, you can also use free text searching to look for brands of interest like "Costa" or Starbucks", and even combine both methods for an even more refined list.

What can it be used for?

Site Selection and Planning

The image below shows the combination of POI searching and Drive Time Zones. We plotted the location of Nando’s stores (pink circles) and shopping centres (blue circles). We’ve identified a potential gap in Havant and have created two 15-minute drive time zones, one from the potential Havant location and the other from the nearby Portsmouth Nando’s, to see the overlap.

Now, we’ve created an area around the untapped opportunity. You can see the total demographics on the right-hand side of the image, and we’ve heat-mapped the Postcode Sectors within the territory to show the spread of the target population aged 20 to 44.

Market/Territory Grading

The POIs can also be used as another facet, alongside the usual Census and Sonar demographics, to gauge the opportunity within your territories. You can use this feature to see how many potential venues, competitors, or complementary businesses are in your territories.

Marketing

You can easily export a list of all the POIs contained in your territories. This can be provided to franchisees for marketing, whether it’s potential venues such as swimming pools, performing arts venues or entertainment venues, as shown in the image.

Do you want to know more?

Please feel free to get in touch, and we'd be more than happy to go through it with you over a call or web meeting.