Stuart Lee joins forces with the incredible experience and expertise of Graeme McKinnon from Franchology to solve the mysteries of franchising in this webinar series. There are lots of myths that need busting when it comes to franchising, with their combined knowledge Stuart and Graeme wanted to provide a free resource for franchise professionals to access. The series covers the entire franchise lifecycle from getting started all the way through to going international. We all need help sometimes and there are lots of "firsts" as a franchise business grows, so we hope this resource will help you plan ahead to make your brand as awesome as it can be. Each time a new event in the series has been completed, we'll be adding it to this page.
Part 1
- The case of the underperforming franchisee
- The case of the shrinking territory
Stuart and Graeme discuss how data can be used to make sure all the facts are in order before communication breaks down between franchisee and franchisor. Graeme provides a wealth of insight into how conversations between the two parties right at the beginning, and all the way through the relationship can impact performance.
Quick tip: Your franchisees are all unique and so are your territories!
Part 2
- The case of difficult franchise recruitment
- The case of expensive and ineffective franchise support
The pair discuss how both franchiors and franchisees are on a growth journey. As Graeme puts it, each has hopes and dreams, but were both asked this at the very beginning? With plenty of audience participation too, this is a must watch.
Quick tip: Plan for the long haul and think of the franchisor and franchisee relationship more like a partnership
Part 3
- The case of stalled network growth and limited exit options
- The case of unhealthy reliance on key franchisees
The team reveal some of the solutions that arguably have the largest return on investment by either saving or earning a franchisor millions. Peek into the future of what really matters to a mature franchise network looking to flourish or maximise that exit value.
Quick tip: Don't make your territories too big, this is a value killer!
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