July 2, 2015

Once again Atlas Mapping enjoyed attending the bfa Annual Conference.  A great event with a host of industry professionals sharing expertise and socialising. We were proud to display My Franchise Atlas alongside our stand at the conference and enjoyed demonstrating the modern approach to territory management to a variety of franchisors who gave us some great feedback.

Update: My Franchise Atlas is no longer available. On 25th October 2016, we launched Vision. Vision builds and improves on the high standard My Franchise Atlas set previously. Read more here.
  

Recent Blogs

a map showing location planning demographics
Article
How Consumer Behaviour Changes by Location
When it comes to growing a business, knowing your audience is everything. But it’s easy to fall into the trap of treating “customers” as a uniform group. The truth is, consumer behaviour shifts depending on where people live, work, and spend their...
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use of demographics when mapping out locations for a business
Article
Why Demographics Alone Aren’t Enough for Location Planning
When a business is choosing a new location, many decision-makers lean heavily on demographics. They look at age, income, household size, or social grade, thinking these numbers alone will point to the perfect spot. But relying on demographics in...
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Visual marketing mapping using Atlas Mapping's Vision software
Article
How Businesses Use Market Value Mapping to Outperform Competitors
If you are running a business with multiple sites or a mobile sales force, you probably spend a lot of time looking at your revenue. But knowing where your money comes from today is only half the battle. The real winners are the ones who know...
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