March 25, 2025
You may have noticed that we have released something new… Territory Growth Reports. These have been created with you in mind and from the questions that we are always asked. In true Atlas Mapping fashion, we decided to create something that answers these questions in a data-driven way.
What is it?
In short, it does exactly what it says “on the tin”. It will give you insight into the best places to grow your territory by identifying where your existing and potential customers are.
Why?
We love helping people understand what data they have and how to use that data to make better decisions and increase ROI. Having our market-leading software, Vision to give geographical reference to data we often have people ask us things such as:
- Where are my customers?
- Where should I target my marketing?
- Do I have enough potential in my territory to open another venue?
- Do I need another van?
- How well is my territory being serviced?
- What potential is still available in the territory?
After answering these questions over and over again for people. We started to think there must be a simple, data-driven answer that can give businesses the answers to all of this and more. This was where the Territory Growth Report (TGR) was created. We worked on getting a proven framework in place, we collected feedback and improved our formulas to get to a point that we had the TGR.
How does a TGR answer these questions?
It’s simple really, we analyse where your current customers and sales are, customer drive times and where your potential customers are. By measuring the difference between existing and potential sales in the territory, we can then show you where to go to grow by pointing to the lowest-hanging fruit.
We call your lowest hanging fruit your Super Sectors, these are the Postcode Sectors within the territory that contain the highest levels of untapped opportunity. This is found by looking at the potential in the Postcode Sector minus existing sales.
Once you have a pound value for every postcode, you can confidently make those decisions. Knowing how much that new van will cost, that extra class or even a new location and having the potential as a pound value, you can make sure that the return for those efforts and changes will deliver results.
Results and benefits
Thousands, tens of thousands or even hundreds of thousands could be within reach in your territory, you just don’t know it yet or maybe you do, you just don’t know where it is. When making decisions about the budget to put towards marketing, sales efforts and expansions wouldn’t you rather make those decisions with an understanding of what the potential returns of these efforts will be?
Marketing is crucial, deciding where to direct your marketing spend, that’s the hard part. The territory growth report eliminates the guessing of where to direct the marketing and instead leave you to simply create the content and set the budget.
Protect yourself and your sales, the territory growth report highlights where your sales are and how much is outside of your territory. This can be your opportunity to ensure that you can ‘protect’ yourself against possibly losing those out-of-territory sales you have if the neighbouring territory is sold.
Reach out to the team to find out how an Atlas Mapping Territory Growth Report will unlock your true potential and take your business to the next level.
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