Modernising your mapping processes - Hangout On Air
December 4, 2015
Stuart was happy to join Nick Strong and take part in a Hangout On Air session that focused on modernising your mapping processes.
We appreciate the opportunity to work with Nick and the Franchise Suppliers team and hope that you find the video and insight helpful.
Written byStuart LeeManaging Director
Over 15 years of experience strategically advising businesses using geo-data
and leading the Atlas Mapping team. His work spans international markets and
businesses of all sizes.
If you're planning a new business location, reviewing your existing store network, or looking for opportunities to expand, you've probably come across the term trade area.
Giving a salesperson a bad boundary setup is a quick way to lose revenue. One rep gets a busy town center filled with potential clients. Another gets miles of open country with hardly any businesses around. It is unfair and it wastes time.
Opening a new shop. Setting up a franchise territory. Sending out a local leaflet drop. Nine times out of ten, it all starts with the same question: where do your customers actually live or work, and how far will they bother travelling to reach you?
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