March 17, 2025
Challenge
Footlights Theatre School originally came to Atlas Mapping in 2017. They were trading in a region of the UK and started picking up lots of traction from interested potential franchisees. Similarly to many franchises starting out, they needed to know where to begin and what criteria to use for the creation of territories. As always with our territory mapping projects, to start the process and find a data-driven approach to the creation of their territories, we started off by analysing their customer and business data. Once we had the criteria, we mapped out the requested region. As momentum grew, we mapped out a few more regions for the brand. This was becoming ‘bitty’ and more difficult to manage.
Solution
Following all of the enquiries and to make things easier to manage with the territory network, they decided to map out the entire UK network. Before mapping out the entire network, there had been a new UK census, we wanted to make sure that the criteria had not changed and double-check the analysis results and criteria beforehand. We carried out our analysis due diligence and went ahead to map the UK.
Results
Using the most up-to-date data and finding the market penetration the criteria was reliable and data-driven. Understanding what was required for turnover and understanding customer values means the territories hold the opportunity for all franchisees to succeed. Using realistic and reliable drive times for the territories means that the customers can get to their classes.
Having the UK mapped out means that they can deal with every opportunity and have discussions on how they will make it work for them and the brand and not ‘if’ it will work.
Using the demographic data on where their potential customers are means that franchisees and the brand can make directed decisions about marketing and sales efforts within their territories.
The benefits of using Vision for Nurses UK Group
Data-driven decisions
Can see their potential
More sales
Easy to understand
Continued support
Network growth
Customer Testimonial
The team at Atlas Mapping has been an outstanding partner in our franchise journey at The Footlights Group, delivering top-tier territory management support every step of the way. From pinpointing our ideal UK network to guiding our ongoing expansion, their expertise has been invaluable. Atlas Mapping’s cutting-edge Vision software has been a game-changer—reliable, intuitive, and packed with powerful features. It allows us to visualize and plan potential territory structures, effortlessly adapt to evolving markets, and dive deep into postcode-level data, all while keeping pace with shifting boundaries.
And we can’t say enough about the Atlas team! Their training and ongoing support have been exceptional, and their positive, ‘can-do’ approach makes them a pleasure to work with. They’re not just a service provider—they’re a trusted partner in our growth.
Jo Fisher – Founder CEO
.svg){kind=small}
