November 4, 2024
Challenge
Smoke and Pepper started their franchising journey and found they were stumped when it came to working out what criteria to use for their territories and how to judge the opportunity across the UK for their network. After a recommendation from their consultant working with them on the franchise development, we came in to work our analysis and mapping magic.
Solution
Our first task, as always, was to gather as much trade data as possible. This meant looking at the order data from the aggregators used by the company. It provided a realistic starting point for discussions and data to help make a more educated and informed decision to create a network giving the brand longevity.
We created analysis areas around the existing venues and investigated the delivery areas with Smoke and Pepper to view the target customer numbers in each. This helps us to work out how many potential customers a future venue needs to achieve the targeted turnover.
Results
We have mapped out a network of areas where each can sustain at least one store/restaurant, and head office can decide which areas to franchise or keep company operated.
With detailed demographics and data of these areas, it gives them the confidence and visibility to have informed conversations with their potential franchisees.
The areas we created, as always, take into account the serviceability of the area to make sure that their customers can travel to them.
The benefits of using Vision for Smoke and Pepper
Easily assess a market for new venues
Demographic data at their fingertips
Show franchisees opportunity
Easy to use
Continued support throughout
Faster network growth
Customer testimonial
"Monica is well known to us at Smoke & Pepper, as the brands territory mapping provider. She is a very competent and helpful professional within this sector, and has a cheery and pleasant personal manner, making it a pleasure to work with her. We note that she always goes above and beyond her precise remit, offering constant assistance both pre and post the delivery of an exceedingly user-friendly and cost-effective product.
Atlas Mapping will remain our ‘go to’ supplier for all present and future mapping requirements."
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