July 14, 2025

The Client

Lemon and Lime Interiors takes pride in providing professional property presentation. Their bespoke service covers everything from decluttering a lived-in home to fully furnishing an empty property… and everything in between.

They personalise every project that is tailored to each client’s individual needs. They aim to make the exciting and challenging life event of moving house a life event that is as smooth as possible.

All of their work aims to maximise property investment by making a memorable first impression on viewers, so the best possible price is achieved for a home.

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Challenge

Keen to take advantage of the rapidly developing staging market in the UK, they planned to expand their service offering and also use the franchising model to cover more of the country.

As soon as we identified that their potential customer base was going to look different in the years to come than it does today, we could tell this was going to be an unusual and interesting challenge. With this in mind and the fact that their customers are people who are selling their house, we thought outside of the box to complete step one, finding their market penetration.

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Solution

Our first task, as always, was to gather as much trade data as possible. This meant plotting the location of customers and projects carried out by the company. Even though this isn’t necessarily representative of future franchises, it provides a realistic starting point for discussions. To find a more accurate market penetration than using total households, we processed the England and Wales House Sold data that included the sales prices.

The current model was designed around carrying out projects for houses at the top of the price bands of houses being sold. It was decided that, with the future of the market due to expand, the franchise offering is to carry out projects and complete work within the mid-range of the market, too.

We used the current market penetration as a benchmark for the future of the franchise. To ensure that the territory criteria were based on a stable source of data, such as total households from the Census, we had to carry out some Atlas Mapping magic. We calculated the number of houses that sold and the percentage of these houses in the price bands that were of focus.

Results

Using a data-driven approach for the territories, the network is now set up to handle the model for new franchisees joining with the peace of mind that the territories hold enough opportunity and can be serviced.

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Understanding what was required for turnover and understanding customer values means the territories hold the opportunity for all franchisees to succeed. Using realistic and reliable driving times for the territories means that the franchisees and consultants can reach the customers.

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Having the UK mapped out means that they can deal with every opportunity and have discussions with franchisees joining the network on how they will make it work for them and the brand, and not ‘if’ it will work.

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Using the demographic data on where their potential customers are means that franchisees and the brand can make directed decisions about marketing and sales efforts within their territories. When looking at potential venues, the data is used to make operational decisions on where to go to grow.

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The benefits of using Vision for Lemon and Lime Interiors

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Data-driven decisions
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Search
Understand the opportunity
Saving
Saving
More sales
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Simple solution
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Help-Center
Continued support
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data
Improved potential