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It is common knowledge that the wealth of the country is not evenly spread, but just what is the
How are your territories really performing? If you plotted the locations of all of your existing
This year at Atlas Mapping has seen an increase in the number of franchisors wanting to discuss the
There is often the presumption that the Postcodes in the UK do not change, however when you take a
Following our last post (view it here), it was highlighted how quickly targeted marketing will
If you missed part 1 of this series, you can view it here. What do we have so far? Up to this
The scenario At the start of every franchise brand, demographics pertinent to the target market
Building and maintaining strong franchisor-to-franchisee relationships is an issue that is often
As a franchise business develops, or any business for that matter, brand awareness increases and